Focusing on exports over domestic discounts, says Hyundai India COO

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Focusing on exports over domestic discounts, says Hyundai India COO - Business Standard

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Hyundai Motor India Ltd (HMIL) is currently focusing on boosting exports to key markets in the Middle East and Africa rather than offering deep discounts in the domestic market, which is showing signs of stress.

This reflects a balanced approach between volume sales and profitability, Chief Operating Officer (COO) Tarun Garg told Business Standard in an interview on Tuesday."We have the flexibility that whenever the domestic market is showing signs of stress, instead of going after discounts too much and compromising the quality of sales, we have this lever of exports.